Category: business

Google Search Console's AI-powered feature surfaces pages with high impressions but low clicks, highlighting quick keyword optimization wins.

Google's Liz Reid signals agents will dominate web interaction, personalization will reshape ranking, and micropayments may finally happen.

SaaStr tested AI SDRs for a year. The highest-ROI use case is reactivating leads human reps ignore, with 11-40x volume increases over human SDRs.

73% of B2B buyers trust peer recommendations above all other sources. Only 18% use AI chatbots during research, and 41% cite inaccuracy concerns.

Defensive SEO shapes how AI systems describe your brand. If you don't control the narrative, competitors and outdated content will.

Google's new branded queries filter in Search Console auto-classifies brand vs non-brand search performance. No manual customization planned.

LinkedIn is the #2 most cited domain in AI search. Original educational content in the 500-2,000 word range gets cited regardless of follower count.

Google product grids appear on 96% of ecommerce SERPs and cut organic CTR in half. Feed optimization now matters more than traditional SEO.

Prompt research is the AI-era evolution of keyword research, mapping the natural-language prompts users ask AI systems instead of short queries.

AI crawlers ignore robots.txt and feed on AI-generated content in a self-reinforcing loop. A defensive playbook for protecting your brand.

Webflow acquired Vidoso to integrate brand-specific AI content generation, positioning itself as an agentic marketing platform.

Enabling all three AI Max features together delivers 40% higher success rates than search term matching alone across 23 tests over 9 months.

Daniel Goleman explains that IQ gets you into competitive fields, but emotional intelligence separates outstanding leaders from mediocre ones.

Structured data is not enough: why AI search needs a memory layer

A non-coder at Anthropic built a Figma plugin with Claude Code that cuts ad variant generation from 30 minutes to 30 seconds.