The Fort Strength Training Wearable Tracks Your Sets

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The Fort Strength Training Wearable Tracks Your Sets

  • Fort is the first hands-free weight-lifting tracker wearable, priced at 289 $ + 80 $/yr subscription
  • Founded by ex-Tesla engineers Miranda Nover, Zac Valles, and Paul Schneider
  • Uses IMU sensors on the wrist as a proxy for bar velocity
  • Features include auto-tracking reps and exercises, velocity-based training metrics, per-volume muscle breakdowns, proximity to failure, time under tension, HR zones, VO2 max, sleep stages, recovery, HRV, and stress monitoring
  • Also detachable for direct bar attachment
  • Ships with roughly 50 exercises auto-recognised
  • Under 30 g, waterproof, week-long battery life
  • Context: strength training participation is up 20%+ for the 4th consecutive year per Garmin data
  • Current fitness trackers remain fiddly for strength training, making a dedicated device a meaningful gap in the market