Tag: ai-search
6 insights tagged with "ai-search". View all insights
Why entity authority is the foundation of AI search visibility
AI search engines operate on a "comprehension budget" - structured entity data (Schema.org/JSON-LD) reduces GPU inference costs, making your brand cheaper to...
What Does AI Think of Your Brand vs. Competitors? This Prompt Shows You… | Orbit Media Studios
Andy Crestodina presents a practical framework for auditing how AI models perceive your brand versus competitors, using specific prompts that reveal training...
Defensive SEO: How to protect your brand narrative in AI search
Defensive SEO is the practice of actively shaping how AI systems (ChatGPT, Gemini, Claude, Copilot) describe and evaluate your brand. Unlike traditional SEO ...
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
LinkedIn is the 2 most cited domain in AI search responses. Analysis of 89 000 unique LinkedIn URLs across 325 000 prompts shows that original, educational c...
Prompt research: The next layer of SEO and GEO strategy
Prompt research is the AI-era evolution of keyword research - instead of mapping keyword variations, teams must identify, cluster, and optimise for the natur...
Structured data is not enough: why AI search needs a memory layer
Structured data is not enough: why AI search needs a memory layer