Category: business

Sergey Brin's 70-20-10 rule at Google: 70% core, 20% adjacent, 10% unrelated. The unrelated 10% is the math driver for compounding growth.

Anthropic launched Claude for Small Business, a Claude Cowork add-on with connectors to QuickBooks, PayPal, HubSpot, Canva, and 15 prebuilt workflows.

Telling a client they don't need the more expensive option outperforms traditional persuasion with high-net-worth buyers and locks in loyalty.

Eugene Schwartz's Breakthrough Advertising is the foundational direct-response text, and feeding its frameworks to an LLM beats just reading it.

A 7-level maturity model for using Claude Code as a personal marketing engine. Tools change weekly, so taste, not tools, is the real bottleneck.

Meta released an official Ads MCP and CLI, letting Claude manage campaigns, reports, and catalog fixes via natural language across ~10M advertisers.

A two-tool workflow for branded mascot animations: iterate the character in ChatGPT, then drive motion in Higgsfield Cdance 2.0 with an LLM-written prompt.

Uploading an animated GIF as your Google Account avatar makes your brand stand out in Gmail inboxes, sidestepping BIMI's cost and complexity.

Microsoft and OpenAI unwind exclusivity: OpenAI can now sell on AWS and Google Cloud, and Microsoft stops paying revenue share.

Google tightened review rules: incentives, selective solicitation, on-premises pressure, dictated content, and naming staff now risk review deletion.

Google is shifting top-of-funnel rewards from generic listicles to specific, experience-based content with concrete numbers and lived detail.

Ahrefs analyzed 1.4M ChatGPT prompts: semantic similarity between page title and internal fanout queries drives citations, with search index pages cited 88% ...

Analysis of 1,460 onboarding flows shows length is not the problem, perceived length is. Sell outcomes, personalize early, and deliver value fast.

Zuckerberg frames Meta's ad end-state as a black box: objective + bank account, AI handles creative, targeting, optimisation. Audience limits hurt performance.

Google is making back button hijacking an explicit spam policy violation starting 15 June 2026. Sites manipulating browser history face manual actions.

Lee Lorenzen walks through Cialdini's six persuasion principles with examples. The playbook: stacking reciprocity, scarcity, social proof, and commitment com...

Perplexity built a better search product but lost ground when Google and ChatGPT copied it. Unit economics and distribution made incumbents impossible to dis...

Sequoia argues the next trillion-dollar company will sell outcomes, not tools, and maps services verticals by intelligence-vs-judgement ratio.

Code is no longer a moat. Defensibility comes from seven advantages: data, trust, regulation, distribution, brand, capital, physical infrastructure.

Rory Sutherland shows how cheap psychological interventions, like reframing or reverse benchmarking against competitors, outperform expensive engineering.