Category: business > marketing

AI agents making purchase decisions favor brands with verifiable evidence trails. Trust, not ranking, determines which brands get recommended.

Ecommerce organic strategy must shift from publishing more to proving more. Seven investment areas prioritize money pages and machine-readable data.

Google Search Console now auto-classifies branded vs non-branded queries using AI, catching misspellings, abbreviations, and product names.

A practical framework for auditing how AI models perceive your brand versus competitors, with copy-paste prompts for competitive analysis.

Google released official optimization playbooks for Google Business Profile, segmented by business type. Direct ranking guidance from the source.

Google Search Console's AI-powered feature surfaces pages with high impressions but low clicks, highlighting quick keyword optimization wins.

Google's Liz Reid signals agents will dominate web interaction, personalization will reshape ranking, and micropayments may finally happen.

Defensive SEO shapes how AI systems describe your brand. If you don't control the narrative, competitors and outdated content will.

Google's new branded queries filter in Search Console auto-classifies brand vs non-brand search performance. No manual customization planned.

LinkedIn is the #2 most cited domain in AI search. Original educational content in the 500-2,000 word range gets cited regardless of follower count.

Prompt research is the AI-era evolution of keyword research, mapping the natural-language prompts users ask AI systems instead of short queries.

AI crawlers ignore robots.txt and feed on AI-generated content in a self-reinforcing loop. A defensive playbook for protecting your brand.

Webflow acquired Vidoso to integrate brand-specific AI content generation, positioning itself as an agentic marketing platform.

Enabling all three AI Max features together delivers 40% higher success rates than search term matching alone across 23 tests over 9 months.

Structured data is not enough: why AI search needs a memory layer

A non-coder at Anthropic built a Figma plugin with Claude Code that cuts ad variant generation from 30 minutes to 30 seconds.