Category: business > marketing > ppc
3 insights in this category. View all insights
Meta launches official Ads MCP server for Claude and other LLMs
Meta released an official Ads MCP and CLI, letting Claude manage campaigns, reports, and catalog fixes via natural language across ~10M advertisers.
Meta's AI ad black box: objective in, results out, targeting out
Zuckerberg frames Meta's ad end-state as a black box: objective + bank account, AI handles creative, targeting, optimisation. Audience limits hurt performance.
What 23 tests reveal about Google AI Max performance
Enabling all three AI Max features together delivers 40% higher success rates than search term matching alone across 23 tests over 9 months.