Category: business > marketing > ppc
2 insights in this category. View all insights
Meta's AI ad black box: objective in, results out, targeting out
Zuckerberg frames Meta's ad end-state as a black box: objective + bank account, AI handles creative, targeting, optimisation. Audience limits hurt performance.
What 23 tests reveal about Google AI Max performance
Enabling all three AI Max features together delivers 40% higher success rates than search term matching alone across 23 tests over 9 months.