Category: business > marketing > seo

OpenSEO is an open-source, self-hostable alternative to Semrush/Ahrefs that uses DataForSEO APIs on a pay-as-you-go basis. It covers keyword research, domain...

Google is systematically inserting more AI-driven intermediary steps between user queries and external websites. This week's changes -- AI Mode tripling self...

AI search engines operate on a "comprehension budget" - structured entity data (Schema.org/JSON-LD) reduces GPU inference costs, making your brand cheaper to...

As AI agents begin making purchasing decisions autonomously, "trust" replaces traditional ranking as the key factor determining which brands get recommended....

Google Search Console now has built-in AI-powered brand filters that classify branded vs non-branded queries automatically, including misspellings, abbreviat...

Andy Crestodina presents a practical framework for auditing how AI models perceive your brand versus competitors, using specific prompts that reveal training...

Google has released official optimization playbooks for Google Business Profile, segmented by business type: restaurants, hotels, service businesses, tour op...

Google Search Console has an "AI powered configuration" feature accessible via a blue button in the Search Results section. It surfaces keyword opportunities...

Google's head of Search Liz Reid signals that agents will dominate web interaction, AI Mode and Gemini may converge (or be replaced by a third product), and ...

Defensive SEO is the practice of actively shaping how AI systems (ChatGPT, Gemini, Claude, Copilot) describe and evaluate your brand. Unlike traditional SEO ...

Google's new branded queries filter in Search Console is now available to all eligible sites, letting SEOs cleanly split brand vs non-brand search performanc...

LinkedIn is the 2 most cited domain in AI search responses. Analysis of 89 000 unique LinkedIn URLs across 325 000 prompts shows that original, educational c...

Prompt research is the AI-era evolution of keyword research - instead of mapping keyword variations, teams must identify, cluster, and optimise for the natur...

AI crawlers routinely ignore robots.txt, scrape staging environments, and feed on AI-generated content in a self-reinforcing loop Jamie Indigo calls "tech ma...

Structured data is not enough: why AI search needs a memory layer