Category: business > strategy > positioning

Rory Sutherland demonstrates that cheap psychological interventions, such as reframing information or exploiting competitor weaknesses through reverse benchm...

Rory Sutherland argues that AI's first wave will be wasted on cost-cutting through the 'Doorman Fallacy,' while the real opportunity lies in enhancing human ...

Rory Sutherland argues AI will initially be misused for cost-cutting (the 'Doorman Fallacy'), but the real opportunity is enhancing customer experience and r...