I'm obsessed

Source
seogoogle-search-consoleai-toolskeyword-optimizationimpressionsctrquick-win

Summary

Google Search Console has an “AI powered configuration” feature accessible via a blue button in the Search Results section. It surfaces keyword opportunities by highlighting pages with high impressions but low clicks - a classic low-hanging fruit signal. The recommended fix is simple: find those pages and add the keyword a few more times.

Key Insight

  • The tactic described is a well-known GSC workflow (impressions >> clicks = underoptimised page), but the “AI powered configuration” framing suggests Google has added a UI layer that surfaces this automatically rather than requiring manual filtering.
  • High impressions / low CTR keywords indicate the page already ranks but the title/content doesn’t match searcher intent well enough - adding the keyword is only part of the fix; improving the title tag and meta description often has more impact.
  • 24-second tip = no nuance. The actual configuration may offer more filtering options (position, date range, device) worth exploring.
  • Worth checking if this feature is available across all GSC accounts or rolling out gradually.